Visual Cues as Political Communication: A Computational Look into Mexican Federal Electoral Campaigns

How skin tone and other visual cues in political advertising influence electoral outcomes in Mexico.

My dissertation examines how skin tone and other visual cues influence electoral outcomes in Mexico, using urban visual data and computer vision to study out-of-home political advertising in federal electoral campaigns.

Committee: Dr. Sandra González-Bailón (chair), Dr. Deen Freelon, Dr. Yphtach Lelkes.